Content Insights

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The Content Insights dashboard helps you understand which sources and documents are driving the search experience. Use it to identify retrieval concentration, evaluate source effectiveness, and measure document-level engagement.

To access Content Insights:

1. Navigate to Analytics.
2. Under Search AI, select Content Insights.

Key Metrics

Metric	Description
Documents Retrieved	Total number of distinct documents retrieved across all searches in the selected period.
Avg Chunks Retrieved	Average number of chunks retrieved per search.
Avg Chunks Cited	Average number of chunks used in AI answers per search.
Avg Rank of Cited Chunks	Average rank position of chunks that were cited in answers. Lower values indicate cited chunks appeared higher in retrieval results.

Use the filter bar to scope all metrics and charts to a specific time window.

Retrieval Share by Source

A treemap showing each source’s share of total content retrieved across all user searches. Larger tiles indicate sources that were retrieved more frequently. Use this chart to identify which sources dominate retrieval and whether underperforming sources need attention.

Retrieval Share by File Type

A treemap showing each file format’s share of total content retrieved. Larger tiles indicate file types that appear more frequently in retrieval results.

Ensure the file type field is indexed for each chunk to enable the File Type chart.

Source Engagement

The Source Engagement table shows retrieval and engagement metrics per source, sorted by retrieval volume. Use Source Engagement to compare how effectively each source contributes to answers and search results.

Column	Description
Source	The name of the content source.
Retrieved	Total number of chunks retrieved from this source across all searches. A single search retrieving 5 chunks from a source contributes 5 to this count.
Used in Answer %	Percentage of retrieved chunks from this source that were included in an AI answer.
Clicked %	Percentage of retrieved chunks from this source that were clicked. A chunk clicked multiple times in a single search counts as one click.

Document Engagement

The Document Engagement table shows per-document retrieval and click metrics. Use Document Engagement to identify high-retrieval documents that are not being cited or clicked, and low-retrieval documents that may need better indexing or content improvement.

Column	Description
Document Name	The document title.
Doc Type	The file type of the document (pdf, html, docx, etc.).
Retrieved %	This document’s share of all chunk retrievals across all documents. A search that retrieves 5 chunks from a document contributes 5 to the count.
Used in Answer	Total number of chunks from this document included in AI answers across all searches.
Citation Clicks	Number of times a chunk from this document was clicked as a citation in an AI answer.
Result Clicks	Number of times a chunk from this document was clicked as a search result.

Use More Filters to filter analytics by Interaction Type, Channels, or Custom Analytics Metadata. Custom Analytics Metadata filters use the metadata sent in the analyticsMetadata field of the Advanced Search API request.